For the last decade, Alex Israel’s (b. 1982, Los Angeles, CA) art has embraced pop-culture as a global language. Trafficking in the invisible stardust of Hollywood and the detritus of film production (backdrops, sets and props) while riding the wave of the Internet and social media as online talk-show host, eyewear and clothing designer, filmmaker and hologram, Israel’s art practice doubles as a brand, centred around a Southern Californian millennial lifestyle for which his iconic profile-in-shades-logo is a sly emblem, mobilised across high-visibility platforms from the worlds of art, entertainment, fashion and tech. Embedded within each of Israel’s endeavours is not only a landscape (of LA) and a portrait (of himself), but a cool and savvy meditation on a world fuelled by celebrity, product placement and influence. A sort of sphinx behind dark lenses, the artist provokes an interrogation of the role of contemporary art in this new world.