Ferdinando Verderi is an Italian creative director based in NY. His recent work as creative director of Vogue Italia pioneered a number of experimental issues and covers many of which were hailed as industry firsts. He is also known for his creative long standing collaborations with Prada, Versace and Adidas Originals

About the project

"The piece is designed to reflect the original functional intent of the trunk as an object. In this context I though the most functional role the trunk could play is that of giving a direct access to the exhibition to the audience on the street. The trunk therefore serves as a live channel between the inside and the outside. Placed literally through the window, it allows anyone on the street to look inside, viewing the show through a live streaming monitor."

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