About the project
"When creating the design for the Louis 200 project, we began by addressing the longevity of the Louis Vuitton brand. We decided to construct our trunk using one of our studio's signature materials – reclaimed, old-growth redwood – to symbolise the admirable endurance of Louis Vuitton's creative spirit. Strength and lightness abound in this living material and are the foundational elements of a successful, creative life. On the outside of this box, we découpaged original, screen-printed artwork representing one of the primary characters of the tarot, "The Fool," or as he would be called in a Marseilles tarot, "Le Fou." The Fool embodies the joy of adventure, and his wild, playful spirit is one of unbound potential and beginnings. We completed our box with a lid so we could use the redwood as a 'discovered' element, hidden from the outside and observable only by personal curiosity. This box now has an inside that holds a sense of promise, mystery, and darkness – treasured elements of creation and the future."