PLAYLAB, INC. is an extremely multi-disciplinary Los Angeles-based creative studio founded by Archie Lee Coates IV and Jeff Franklin in 2009. With no particular focus, we explore themes using art, architecture, and graphic design to initiate ideas for ourselves and others. PLAYLAB, INC. is: Archie Lee Coates IV, Jeff Franklin, Dillon Kogle, Ana Cecilia Thompson Motta, Peter Deering and Gabriel Chan.

About the project

" 'LV200 Soap Box Car' is an object that looks as if it can go in any direction, though in its current iteration, it can only go in one. It uses gravity and momentum to move itself forward. It has a brake, but it's not always effective. Like most works, it is an analogy for the studio, more specifically: a product and symbol of a team."

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