Optical Arts is a creative studio based in London. Founded and led by director Dan Tobin Smith, the London-based studio comprises a multi-skilled team, including Martin Pryor, designer, stills retoucher and colourist; Fabrice le Nezet, director, motion designer and visual effects supervisor; Joe Jackson, photographer, director and designer; and Miguel Wratten, Flame operator and VFX supervisor. With an experimental approach and a collective spirit, Optical Arts explores new ways to tell visual stories, applying innovative techniques to live action, digital and print.

About the project

"This project is a visual metaphor of the creative process. It shows the story of the creation of a piece, a never ending journey assembling, deforming, reinterpreting, destroying, regenerating. The Louis Vuitton trunk is used here as an architectural element, forming an exhibition space but also as a brick, a structural element used to create something bigger. This is a multi-format project, including a series of still images, a sculpture and a film."

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