Shane Griffin is a visual artist and director based in New York City. Originally from Dublin, Ireland, Griffin emigrated to the United States in 2013 and opened the award-winning GRIF studio in 2019. His work explores themes of science and nature, and spans a broad range of visual mediums, from live action film to sculpture, illustration to animation. He has collaborated with some of the world's biggest brands and musicians, such as Kid Cudi, Wiz Khalifa, and Kanye West. His iconic 'Chromatic' art film premiered at TED's 'Age of Amazement' in 2018, and he has shown in galleries across New York, London, Dublin, Moscow, and Los Angeles.

About the project

"I created an homage to the iconic Louis Vuitton monogram, by solidifying it in a molten metal material. The monogram and symbols appear dipped in a chrome material, which reflect an infinite loop of vibrant and evolving colours, inspired by the fashion design from Louis Vuitton. Conceptually, the materials elicit a sense of future-luxury, while the pattern recalls the legacy heritage of the House. This duality draws a parallel to the sculptural nature of the piece, as it transcends the digital and physical realm."

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