Kevin Ma, founder and CEO of HYPEBEAST, has been defined as a leading media entrepreneur with one of the world’s foremost authorities on streetwear and street culture. Throughout the global expansion and growth of HYPEBEAST, Ma has cemented his position on an international level with street and luxury fashion brands.

About the project

"The House of Louis Vuitton has influenced a huge part of our HYPEBEAST culture, and we celebrate that by merging elements of HYPEBEAST and classic aesthetics of Louis Vuitton within one blank canvas. With the signature clasps in place, and the brand's monogram infused in our logo, we invite viewers to enter our metaverse and discover this fashion legend, HYPEBEAST style."

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