Pat McGrath DBE is often considered the most influential and sought-after makeup artist in the world. For more than two decades, she has been concepting, launching and developing luxury cosmetic brands, runway shows, advertising campaigns and editorial spreads. McGrath’s ascent to the pinnacle of fashion began in the 1990s with an introduction to legendary lensman Steven Meisel. Fast friends and symbiotic collaborators, they’ve created every cover and lead editorial story for every issue of Vogue Italia, iconic images for leading global publications and brand-defining campaigns. Each season, she creates beauty looks for more than 60 ready-to-wear and couture shows in Milan, Paris, London and New York; Louis Vuitton, Prada, Miu Miu, Givenchy, Gucci, Lanvin, Versace, Maison Margiela, Yohji Yamamoto, Valentino, Bottega Veneta, Balenciaga, Calvin Klein, Loewe, and Alexander McQueen, to name a select few. Engaged as Global Beauty Creative Design Director by Procter & Gamble in 2004, Pat McGrath oversees Covergirl, Max Factor and created Dolce & Gabbana: The Makeup. Recently, she also designed and launched Gucci’s debut cosmetic collection. Her recent blockbuster success with PAT McGRATH LABS further reinstates her position as a true creative and innovator at the forefront of the global beauty industry. With a vision that’s made her a tour de force that touches everything from couture to club kids and street culture; her influence is everywhere, from screen to stage to digital.
About the project
"Magic mirror on the wall. Who is the fearest of them all?"