Maxwell Alexandre was born in Rio de Janeiro, where he currently lives and works. After a decade as a professional roller-skater, he completed his mandatory military service and went on to obtain a degree in design from Pontifical Catholic University of Rio de Janeiro in 2016. Alexandre presented his first solo exhibition 'O Batismo de Maxwell Alexandre' at A Gentil Carioca gallery in Rio de Janeiro in 2018. That year his work was also featured in the group exhibition Histórias Afro-Atlânticas at Museu de Arte de São Paulo Assis Chateaubriand. His work was recently the subject of a 2019 solo exhibition at Musée d’art Contemporain, Lyon, France, and at the Museu de Arte do Rio, Rio de Janeiro, which has travelled in 2020 to Fundação Iberê Camargo, Porto Alegre. In 2021, he will have a solo presentation at the Palais de Tokyo, Paris. Alexandre is a finalist of the 2020 PIPA Prize and has just been named as a Deutsche Bank Artist of the Year 2020. Maxwell’s work is held in the collections of Musée d’art contemporain de Lyon, France; Museu de Arte de São Paulo Assis Chateaubriand (MASP); Museu de Arte do Rio (MAR), Rio de Janeiro; Museu de Arte Moderna do Rio de Janeiro; Pérez Art Museum Miami; and Pinacoteca do Estado de São Paulo.

About the project

"Between my friends and from the top of a rooftop in Rocinha, the film is the result of a moment of comradeship, where the appreciation and interaction with the Louis Vuitton box in its simplest and most original form is the emphasis. In this context, the small wooden logo reinforces the symbolic power of the fashion world and of the big companies that are objects of desire, consumption and ostentation in the favelas."

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